SO, WHAT IS A COVER LETTER?
Literary agents and many literary competitions require a cover letter along with your sample chapters and synopsis. This is a formal introduction to you and your novel. Note: It is not a CV, a bio or a blurb for the book. It’s a letter that should make the agent or judge want to read more. The biggest mistake entrants to the BPA First Novel Award made this year was getting the balance off, either writing too much about the novel or too much about themselves – some poor novels didn’t get a mention. There’s a rough template most agents and competition judges will look for, and it’s pretty doable! Let’s give it a go.
TELL US ABOUT THE NOVEL
First, tell us about the novel. That’s what you’re trying to sell! You want the agent to finish the cover letter with such curiosity about the book that they’re hungry for the sample chapters.
The first paragraph should reveal the title, the genre, the word count of the completed manuscript (If you don’t include this, they’ll assume you haven’t finished it!) and something that offers a taste of the novel – either a one-sentence pitch or a mention of the themes you’re going to explore.
Be specific when stating the genre – if it’s General Fiction, think about whether the market is Commercial, Book Club, Upmarket or Literary. If it’s YA, don’t just say it’s YA – is it a YA romance? YA Dystopia? Who’s out there writing YA Crime? The literary agent will be familiar with all the terms, so the more specific you are, the easier it will be to picture an audience for the book.
Once you’ve provided these core facts, write a one-paragraph description of the novel. Unlike the synopsis, it doesn’t need to tell the entire story, but it should be more than the premise. Tell us who the protagonist is, what happens to upset the balance of their life, and what their goal is (presumably to restore said life balance!) If you can do that in a couple of sentences, also mention one of the novel’s core turning points.
Cover letters should describe the novel first, then the writer, then remind us of the novel at the end. In a short final paragraph, you could say what inspired you to write the book or offer a comparable title. (Check out agent Nelle Andrew’s advice on comparable titles.)
TELL US ABOUT YOU
It’s the writing, not the writer, that’s important … but the agent or judge does want to know about you too! They especially want to know why you were the one person who could write this book. And it’s true – no one else could write the book you’ve written. So tell us why. Did your job as a psychiatrist inspire the analysis of your antagonist’s motivation? Do you live in the idyllic town where the book is set? Have you studied the era of your historical novel? Share relevant details about yourself.
The agent or judge also wants evidence that you are a writer. You’re not just someone who thinks they have a novel in them; you take your craft seriously. If you can, share what magazines your short fiction has been published in, the competitions you’ve been listed for or the creative writing courses you’ve completed. If you don’t have that kind of experience, share anything that tells us you’re serious. Join a writer’s workshop group and tell us about that. Attend an online masterclass (like the ones BPA runs) and mention that. Experiment with writing in different forms and tell us about it. If you can’t manage those, share which contemporary authors have inspired you, so it’s clear that you’re well read. Just don’t put, ‘This is my first attempt at writing fiction,’ and leave it at that. It doesn’t inspire confidence.
A cover letter should be professional, like the cover letter you would send for a job application, but you also want it to have some personality. And given you’re basically applying for the role of ‘novelist’, it needs to be well written!
So, keep it formal, make sure it’s eloquent, and try to get some flow into it. When you read it aloud, it should sound natural. If it doesn’t, it might be that you haven’t varied sentence length, that you’ve used rigid language, or that you’re trying too hard. As formal as a cover letter should be, you want your enthusiasm for this novel you’ve spent so long writing to imbue the lines.
COMMON ISSUES IN ‘BPA FIRST NOVEL AWARD’ SUBMITTED COVER LETTERS
- Formatting it like a CV or splitting it into sections titled ‘Bio’ and ‘Novel Summary’.
- Sharing irrelevant detail about your personal life.
- Making it too short – it should be 200-350 words.
- Or too long – nobody’s going to read a cover letter past the first page!
- Writing a vague description of the story e.g. ‘When a mysterious event happens, a woman will have to look to the past to uncover the truth.’
- Long-winded explanations of why there’s a huge market for your book.
- Coming across as arrogant … or lacking in confidence.
- Sharing more about the novel’s message than its story.
- Writing your memoir e.g. ‘Well, I always liked to write, even as a shy, young boy, watching the world go by with my pen and paper…’
WRITE THE COVER LETTER YOUR NOVEL DESERVES
Once you’ve finished writing a novel, the instinct is to get it on submission as soon as possible, but it’s worth taking the time to give an accurate and exciting representation of the work. Literary agents receive many submissions a day and have to fit reading time in with a huge workload. You need to grab them in the cover letter so that they’re already thinking of you as a potential client when they read the sample.
Out of everything you could have written on the blank pages of a document titled Novel, you’ve carefully chosen each word of this story that has to be told. You know people will love it and you hopefully have a sense of who and why. Get that across to the agent or competition reader, and maybe, just maybe, they’ll request the full manuscript.
For personalised feedback on your cover letter, you might want to consider a BPA Submission Package Report. Also, until the end of the year, entrants to the 2020 BPA First Novel Award can request a £75 review of their cover letter, synopsis and first chapter – enquire here.